This space is where I share my thoughts, tips, and experiences to help men aged 40+ live healthier, more energetic lives.

Here, you’ll find straightforward advice on healthy ageing, optimising energy and building sustainable habits – without chasing extreme fitness ideals or quick fixes. My approach is rooted in primal living, focusing on nutrition, movement and mindset inspired by ancestral principles. Whether you’re new to this lifestyle or already exploring it, my goal is to help you feel better and think clearer, regainining the energy you thought was long gone.

Feel free to comment or email me at james@mccoyhealthcoaching.com, or get in touch via my contact page. I’d love to hear your thoughts and share in your journey.